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The Eames Institute collects, curates, preserves, and shares its legacy in an increasing number of
ways. In 2030, we will expand into a
world-class museum. Like us, conservators work to protect, preserve, and make their collections widely available. But
how can we do this most effectively? As part of our Conservation Conversation series, we sat down with
2026 Curious 100 honoree
Rob Saunders, the founder and executive director of the increasingly influential, Letterform Archive.
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One of San Francisco’s treasures,
Letterform Archive
is home to more than 100,000 artifacts related to lettering, typography, calligraphy, and graphic
design that span thousands of years of history.
During our wide-ranging conversation, Saunders talked about how he collects, curates, and shares this
trove—hands-on and online—with people close to home and around the globe. Through public visits,
workshops, educational programming, exhibitions, lectures, book publishing, and a meticulously
high-resolution online archive, Letterform Archive is reaching around the world, inspiring designers of
many cultures, continents, and scripts.
“We're in an age where most graphic design is on screens, so it doesn't really have tactility. But real
objects in the real world hold a fascination for us,” Saunders says. “Being able to touch a thing gives
you a connection you can't otherwise get. It makes people think and feel. And when it's a historical
object, there's just some kind of magic.”
Look for our feature in the
Stories
section of our website.
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Words: Shonquis Moreno
Photos: Nico Zurcher
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Eames Institute, 1324 South 51st St, Richmond, California 94804
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