Alpha School — Online Education Platform
Not a landing page — a platform: course catalog, content and commerce in one system.
- Client
- Alpha School
- Industry
- Online education
- Scope
- Design + development
- Platform
- WordPress + WooCommerce
- Role
- Design, build, integration
Project scope:3 skill levels in the catalog
Context
The Python school didn't need another promo landing page. One website had to introduce the school, explain how the teaching works, help a student pick the right program, sell the courses, publish articles and run a merchandise store.
Courses target very different experience levels — from complete beginner to advanced — so a single generic "programs" page wasn't enough: a visitor has to find their own entry point fast.
Choosing a course was the real problem
- Choosing a program by level, not by scrolling a list
- Trust: reviews and certificates next to the buying decision
- Room to grow — the school keeps adding programs
- One visual language from catalog to checkout
UX decisions and commerce
One "all courses" page forced beginners to compare programs that aren't comparable.
The catalog is grouped by skill level, and every course gets its own page with structure, outcomes and its place in the path.
Marketing claims alone don't convince anyone to pay for months of study.
Student reviews and the school's real numbers sit inside the buying path, not on a separate page nobody opens.
The school sells more than courses.
WooCommerce serves both programs and merchandise — one cart, one checkout, one order flow to maintain.
Key decisions
Catalog by level
So a student finds their starting point faster.
Proof beside the decision
200+ five-star reviews work at the moment of choice.
Reusable sections
New course pages are assembled from existing blocks.
One store for everything
Courses and merch share one payment system.
Project screens
The result
Instead of a promo page the school got a platform that combines brand presentation, a course catalog, content and commerce — and scales as the school grows. The platform currently supports a school with 6,000+ students.
View client's live siteThe client may have changed the website after handoff. This case study reflects the version and decisions delivered as part of my work.
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